DINGI WEAR OWNER TALKS US INTO HIS FASHION TRAIL

Fashion never fades. It keeps on evolving day by day with new trends in the industry. We catch up with Jeremiah Dingi, owner and founder of Dingi wear o break down how his trail has served him.

1. Tell us a bit about yourself
I am a 27 year old currently live in Mombasa county Homeland Taita-taveta county ,God fearing person, Supportive to young upcoming talented youths ….I do support for support.

2. How did Dingi wear come about?
Dingiwear come about in February 2018 after our contract in sgs company was terminated so I had to think of how will survive and cope with life.

3. Does your work relate to what you studied in university?
Somehow, I did Information Technology ‘IT’ in Institute of Advance Technology ‘IAT’ on some area IT helps me in advertising my products on social media it has helped me on that.

4. Where do you see Dingi wear in the next 5 years?
I am hoping for the best in the next 5 year e.g to be a good example to the community ,to motivate my fellow youths , on the other hand to get investors who can invest in my brand and make it big country wide,which will help creating employment to other people in the country.

5. Due to Covid-19, most businesses are going online, what are you doing to retain your customers?
Actually this pandemic disease covid-19 has brought many business on low levels as per myself I reach my customers online through live program which I do most on Sundays 10am -1pm …they place orders …and I work on them asap then I do free hand deliveries within CBD Mombasa and also do deliveries country wide.

6. What is the biggest challenge in your business?
My biggest challenge is business fluctuation season there is low season and high season in my business in a year, example we got only 3 high season in a year that is April, August and December the other months business is usually low but not that lower.

7. What motivates you to keep going?
I get motivated by my clients who supports me everyday, they make me to come up with best innovations everyday God bless all who supports me.

8. Whom do you look up to? And why?
I look up to be the best designer in town it because I want to be a role model to my fellow youths.

9. What’s the last thing you do before you sleep
The last thing I do before I sleep I check on clients orders whom have place on social media … Facebook, Instagram,Whatsapp etc then do records one after the other.

10. Are you planning to have a branch of Dingi wear all over kenya any time soon? Tell us more
Actually yes I thought of having a branch in Nairobi CBD 🙏🏻🙏🏻 because I got many clients from Nairobi would like too reach then easly.

11. What is your definition of fashion?
Ladies African swahili sandals all handmade embroidery using beads, these are uniquely arranged to compose a neat flowerly design as seen on the finished product, Each pattern is specially made with sorted beads to encompass the seen pattern.

Sandals are an open type of footwear, consisting of a sole held to the wearer’s foot by straps going over the instep and, sometimes, around the ankle. Sandals can also have a heel. While the distinction between sandals and other types of footwear can sometimes be blurry (as in the case of huaraches—the woven leather footwear seen in Mexico, and peep-toe pumps), the common understanding is that a sandal leaves all or most of the foot exposed. People may choose to wear sandals for several reasons, among them comfort in warm weather, economy (sandals tend to require less material than shoes and are usually easier to construct), and as a fashion choice.

Usually, people wear sandals in warmer climates or during warmer parts of the year in order to keep their feet cool and dry. The risk of developing athlete’s foot is lower than with enclosed shoes, and the wearing of sandals may be part of the treatment regimen for such an infection.

12. Parting shot?

Things are not as important as you make them out to be, so don’t sweat the small stuff. Remember that things don’t make you happy, people do…be more confident in yourself. Know that you are worthy of love and respect. You are young for such a brief time in life, have the confidence to enjoy it and have fun, but be smart.