Ian Elroy Ogonji, Author at https://theyouthingmagazine.co.ke/author/admin/ Tue, 30 Sep 2025 17:33:30 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.5 https://theyouthingmagazine.co.ke/wp-content/uploads/2025/07/cropped-Youthing-Logo-32x32.png Ian Elroy Ogonji, Author at https://theyouthingmagazine.co.ke/author/admin/ 32 32 How We Waved in September https://theyouthingmagazine.co.ke/2025/09/30/how-we-waved-in-september/ https://theyouthingmagazine.co.ke/2025/09/30/how-we-waved-in-september/#comments Tue, 30 Sep 2025 17:33:30 +0000 https://theyouthingmagazine.co.ke/?p=10572 September was a month filled with energy, creativity, and meaningful conversations for Youthing Africa. It demonstrated the power of young people coming together around...

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September was a month filled with energy, creativity, and meaningful conversations for Youthing Africa. It demonstrated the power of young people coming together around shared passions and ideas, proving that youth-led spaces can be both impactful and inspiring. From hangouts that fostered friendships to structured dialogues that sparked solutions, each event contributed to our mission of empowering young voices and creating vibrant communities.

We began with the Meet and Greet Hangout, a relaxed but purposeful gathering where students and young professionals were able to connect with each other. It was a chance for new faces to meet familiar ones, for ideas to be exchanged, and for friendships to be formed. The hangout set the tone for the month, reminding us that community is the foundation upon which we build everything else.

 

The Filmmakers Hangout – Fifth Edition followed, offering an engaging space for storytellers, directors, and film enthusiasts to share their journeys and reflect on the growth of the creative industry. This fifth edition highlighted not only the passion but also the persistence of young creatives committed to telling African stories through film. Every conversation reinforced the importance of art as a driver of culture and a mirror of society.

Another unique gathering was the Substack Writers’ Meetup, where writers from across the platform came together to share ideas and experiences. The event created an intimate space for creativity and collaboration, as participants discussed both the opportunities and challenges of digital writing. It became clear that platforms like Substack are providing a new stage for African writers to be heard and celebrated.

One of the standout events of the month was the GameNight, which brought together close to 100 young people. The evening was filled with laughter, friendly competition, and interactive activities, showing that fun and learning can indeed go hand in hand. Beyond the games, the night was about building bonds, creating networks, and establishing a culture of youth-led engagement that is both enjoyable and impactful.

We also partnered with YMCA to host an Inter-University Dialogue, where students engaged in thought-provoking discussions around leadership, financial literacy, and mental wellness. These are the issues shaping the leaders of tomorrow, and it was encouraging to see young people approach them with such seriousness and determination. The dialogue provided not just knowledge but also the confidence that students need to take charge of their personal and professional growth.

Our Murang’a University Campus Ambassador Meet and Greet was another important milestone. Ambassadors play a critical role in bringing Youthing Africa closer to students on campus, and this meeting allowed them to align their strategies, strengthen their sense of community, and prepare to carry the vision of Youthing into the heart of their institutions. It reaffirmed the importance of student leadership in driving our collective goals.

Finally, September saw the launch of FinLit 001, the first in our financial literacy series designed to make money matters more understandable and accessible for young people. Through interactive discussions and practical examples, participants began a journey toward financial empowerment, one that will equip them with essential life skills for years to come.

September was truly a month of growth, creativity, and impact for Youthing Africa. Each event played its part in shaping the community we are building and in strengthening the vision of empowered, informed, and united African youth. As we move forward, we remain committed to amplifying youth voices, nurturing talent, and creating opportunities that allow young people to thrive. The best is yet to come, and we look forward to the next chapter together.

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Youthing Launches First Edition of FinLit to Empower Youth with Financial Skills https://theyouthingmagazine.co.ke/2025/09/28/youthing-launches-first-edition-of-finlit-to-empower-youth-with-financial-skills/ https://theyouthingmagazine.co.ke/2025/09/28/youthing-launches-first-edition-of-finlit-to-empower-youth-with-financial-skills/#comments Sun, 28 Sep 2025 14:46:16 +0000 https://theyouthingmagazine.co.ke/?p=10545 Youthing has officially launched its journey into financial empowerment with the first edition of FinLit held on 27th September 2025. The session brought together...

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Youthing has officially launched its journey into financial empowerment with the first edition of FinLit held on 27th September 2025. The session brought together young people eager to have real conversations about money.

From the start, participants were challenged to rethink what financial success really means. They asked themselves whether there is a clear difference between being rich and being wealthy and whether financial goals can be achieved without first being defined. These questions set the tone for a gathering that aimed to shake off misconceptions and build a more intentional understanding of money.

The atmosphere was lively and engaging. To break the ice and keep participants connected, the organizers introduced games and interactive exercises that related to financial literacy. Board games created scenarios where players had to make budgeting and saving decisions while ice breakers turned into short challenges about spotting financial traps or identifying smarter money choices. These activities were not only fun but also powerful learning tools that showed how decision making, risk taking and planning are part of everyday life. They helped participants see that financial literacy does not have to be taught in a classroom style. It can be practiced in a social, creative and playful way.

The discussion introduced the idea of money illusion, where many assume that higher income automatically means prosperity. Participants explored how misleading this can be, since money that is not properly managed is often wasted. This part of the session encouraged everyone to reflect on how appearances and spending habits can create a false picture of success while true wealth requires discipline, planning and patience. It was a moment of realization that having money is not the same as keeping or growing it.

Budgeting and saving became another area of focus. The group discovered that living below one’s means should not be viewed as a sign of failure but as a conscious strategy for building financial freedom. Budgeting was framed as a way to direct money with purpose rather than wonder where it has gone. Saving was presented not just as a habit but as a deliberate choice tied to goals such as starting a business, investing in education or preparing for emergencies. The key message was that consistency in saving is what turns small steps into large achievements.

When the conversation shifted to investments, the energy in the room picked up. Young people discussed opportunities in money market funds, community savings groups known as chamas and mobile platforms such as M Shwari. What stood out was the understanding that investments should not be random. Research and intention are essential. The group embraced the idea that even small investments can grow when they are well planned. The message of “Invest, Invest, Invest” was echoed strongly but always with a reminder that smart investing requires patience and knowledge.

Beyond the practical side of money, participants also examined its broader dimensions. Some reflected on whether money has a spiritual meaning, particularly in acts of giving. The idea that money can be a tool for generosity and community building resonated with many in the room. This connected financial literacy to deeper values and reminded participants that wealth can be measured by the impact it creates as much as by the assets it builds.

The session also pointed out mistakes that many young people are making now which could hurt their financial future. Overspending on trends, failing to save with purpose and investing without proper research were highlighted as risks that can be avoided. By identifying these challenges early, participants felt better prepared to change course and adopt healthier financial habits.

This first edition of FinLit was more than a workshop. It was a milestone that proved young people are ready to engage in meaningful conversations about money. It showed that financial education does not have to be intimidating. Instead it can be inspiring, practical and even playful. With the combination of discussion, games and shared wisdom, the session created a new way of learning that participants described as refreshing and transformative.

As the event ended, participants were already looking forward to the next sessions that will dive deeper into entrepreneurship, digital savings tools and building generational wealth.

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Africa Climate Summit 2025 closes in Addis Ababa with new finance push and a call to rethink the global climate system https://theyouthingmagazine.co.ke/2025/09/11/africa-climate-summit-2025-closes-in-addis-ababa-with-new-finance-push-and-a-call-to-rethink-the-global-climate-system/ https://theyouthingmagazine.co.ke/2025/09/11/africa-climate-summit-2025-closes-in-addis-ababa-with-new-finance-push-and-a-call-to-rethink-the-global-climate-system/#comments Thu, 11 Sep 2025 06:08:47 +0000 https://theyouthingmagazine.co.ke/?p=10501 The Second Africa Climate Summit (ACS2) wrapped up in Ethiopia’s capital on September 10 after three days of head-of-state meetings, ministerials, and stakeholder forums...

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The Second Africa Climate Summit (ACS2) wrapped up in Ethiopia’s capital on September 10 after three days of head-of-state meetings, ministerials, and stakeholder forums that sought to shift Africa’s role from climate victim to solutions hub ahead of COP30 in Belém, Brazil. Leaders adopted the Addis Ababa Declaration, framing a unified African position on finance, adaptation, and green growth, and pressed for reforms to the global financial system to unlock investment at scale.

At the heart of the summit’s announcements was a continental initiative to mobilize $50 billion a year for Africa-made climate solutions. According to a draft seen by Reuters, the plan will be anchored by a new Africa Climate Innovation Compact and an African Climate Facility, targeting 1,000 deployable solutions by 2030. In parallel, African development financiers and commercial lenders signaled a separate drive to mobilize $100 billion for green power generation, underscoring energy access as a foundation for climate-resilient growth. 

The finance gap loomed large. Despite record interest in renewables, particularly solar, Africa still receives a fraction of what it needs for climate adaptation, with recent analyses and leaders at the summit warning that adaptation funding remains far below the continent’s requirements. There still remains a surging solar imports and the stark reality that Africa accounted for just 4% of global solar generation last year, while a report launched during the week estimated only ~$15 billion in adaptation finance reached the continent in 2023, far short of the $70 billion+ needed annually. 

Beyond balance sheets, political signals mattered. The African Union and host government cast ACS2 as an inflection point: a pivot to Africa-led solutions, investment-first rhetoric, and practical pathways that pair mitigation with development—grid expansion, distributed solar, climate-smart agriculture, water security, and nature-based solutions. The AU’s opening note framed the summit under the theme “Financing for Africa’s Resilient and Green Development,” while the Addis Ababa Declaration’s adoption on September 10 provided the formal vehicle for Africa’s message to COP30. 

Still, the week exposed fault lines over how to raise money. Civil society networks cautioned against top-down carbon market schemes, urging that any carbon revenues “cascade” to grassroots custodians of forests, rangelands, and water systems. Their message echoed a persistent critique: market tools must be paired with safeguards and equitable benefit-sharing to avoid repeating extractive models. 

Several headline developments will shape the road to Belém:

  • $50 billion/year Africa Climate Solutions initiative (Innovation Compact + Climate Facility), aimed at accelerating homegrown technologies and business models.  
  • $100 billion green power investment drive coordinated by African development finance institutions and commercial lenders.  
  • Addis Ababa Declaration adopted as the political spine of Africa’s negotiating stance for COP30, calling for finance system reforms and a step-change in adaptation support.  
  • Emphasis on energy access—with leaders linking climate action to closing Africa’s electricity deficit for more than 600 million people.  
  • A sharpened push for climate justice, with leaders warning that broken pledges undermine resilience and trust.  

What happens next will determine whether Addis marks a rhetorical high point or a turning point. Analysts note that Africa’s green economy is showing momentum; solar imports are rising and pipeline projects are maturing. But deal execution hinges on reducing project risk, lowering the cost of capital, and building bankable pipelines at speed. Without large-scale, predictable grant and concessional flows, especially for adaptation, private capital will not fill the gap on its own. 

For now, ACS2 has reset expectations: Africa intends to arrive at COP30 with a consolidated platform and a portfolio of concrete projects seeking de-risked finance. The test over the coming weeks will be translating new compacts and declarations into signed term sheets, shovel-ready infrastructure, and climate resilience that reaches farms, towns, and informal settlements across the continent.

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Rwanda Showcases Africa’s First Self-Flying Air Taxi https://theyouthingmagazine.co.ke/2025/09/11/rwanda-showcases-africas-first-self-flying-air-taxi/ https://theyouthingmagazine.co.ke/2025/09/11/rwanda-showcases-africas-first-self-flying-air-taxi/#comments Thu, 11 Sep 2025 05:59:25 +0000 https://theyouthingmagazine.co.ke/?p=10498 The two-seater is fully electric and designed for short-range urban flights. With its vertical take-off and landing capability, it requires no runway and can carry up to 220 kilograms

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Rwanda has become the first country in Africa to host a public flight of a self-flying electric air taxi, marking a new chapter in the continent’s aviation history.

At the Aviation Africa 2025 Summit in Kigali, officials unveiled the EH216-S electric vertical take-off and landing aircraft (eVTOL), developed by Chinese company EHang. The demonstration, carried out in partnership with China Road and Bridge Corporation (CRBC), showcased the aircraft’s ability to fly autonomously without a pilot onboard.

The two-seater EH216-S is fully electric and designed for short-range urban flights. With its vertical take-off and landing capability, it requires no runway and can carry up to 220 kilograms, according to the manufacturer. Advocates say such aircraft could help ease urban congestion, cut emissions, and offer new options for connecting hard-to-reach areas.

For Rwanda, the debut underscores its ambition to position itself as a hub for advanced air mobility. The country has already earned global attention for pioneering drone delivery of medical supplies through Zipline, which has been operating since 2016. Officials say the new step into air taxis builds on that reputation for innovation.

However, the showcase does not yet translate into commercial service. Regulatory approvals, safety standards, and infrastructure requirements remain to be addressed before the technology can be deployed for passengers. Rwanda’s Civil Aviation Authority is expected to develop a framework to guide future operations.

Industry analysts note that while eVTOL aircraft are still in early stages worldwide, Rwanda’s demonstration places Kigali among the first cities globally to publicly test such technology. If successful, it could provide a model for other African nations exploring advanced mobility solutions.

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What’s the Best Time to Re-Invent Oneself? https://theyouthingmagazine.co.ke/2025/07/14/whats-the-best-time-to-re-invent-oneself/ https://theyouthingmagazine.co.ke/2025/07/14/whats-the-best-time-to-re-invent-oneself/#respond Mon, 14 Jul 2025 15:08:16 +0000 https://theyouthingmagazine.co.ke/?p=9650 I was doomscrolling on TikTok the other night and came across something quite interesting. It was a video of a 50-something-year-old lamenting about how...

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I was doomscrolling on TikTok the other night and came across something quite interesting. It was a video of a 50-something-year-old lamenting about how he has reinvented his life after years of being actively involved in corporate. He says that he wasted 30 of his years slaving away behind a computer and now was contemplating on diving into farming or something that resonates with his passion.

His dream was to own a farm full of chicken flying around, dogs barking in his backyard, cows dropping dung everywhere and goats probably knocking their heads on the wooden fence of his ranch – a ranch he never had time to set up since corporate took his entire time of the calendar.

I found this shift to be super profound and intriguing, especially for the fact that the light bulb moment just fell on him at that ripe age. For young people, we mostly envision climbing that corporate ladder and earn accolades that open up doors to our dreams. But most times, we end up being clouded in a rat race that makes us forget our real purpose.

Borrowing from a book titled ‘Ikigai’ by Francesc Miralles and Hector Garcia, the secret to happiness and success lies in what you love, what you’re good at, what the world needs, and what you can be paid for. Once you discover that, you are set for a roadmap to your purpose.

Reality check has it that sometimes we have to go through some paths that don’t align with our dreams before we actually discover our actual reason for being alive. Quite like the analogy that asserts that we have to kiss so many frogs before finding the prince. 

Many of us find ourselves in jobs that we didn’t really study for, or in careers that we never thought we would ever pursue. I know of so many journalists that really didn’t study journalism, and of many other business people who decided employment wasn’t their call and leaned towards creating spaces that give them fulfillment.

Best case scenario, most of these paths lead us to our purpose. And worst? We only come out of them with lessons that shape our vision. In the words of a modern-day philosopher, J-Cole, he raps, “Good news is you came a long way, bad news is you went the wrong way.”

Pause and think about that for a sec!

When we connect the dots backwards, most often, we end up seeing the reasons behind the happenings in our lives. There is always a reason behind it all, and it only makes sense when we look at it backwards. To mean, no matter the path we end up finding ourselves in, there is always a lesson or reward to pick from it.

Looking back at the 50-something-year-old who is reinventing himself after years of being in corporate, it makes me realise that there is absolutely no timeframe to doing things. You can take a whole paradigm shift at 23, or even at 57 years-old. It’s all in making it make sense to you.

In our 20s, there are lots of lessons to pick up and decisions to make which eventually impact our future. Most of the reinveting we make stem from some of the decisions we made back then. Could be the careers we chose or the partners we settled with, possibly the hobbies we occupied ourselves with. But like afforementioned, at the end it ends up making sense as to why we had to go through certain phases, both positive and negative.

This could be a cue to call yourself for a meeting and probably rethink, or maybe audit your vision and how the past has fed into it. How is it looking?

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Thoughtful Ways to Celebrate Valentine’s Day https://theyouthingmagazine.co.ke/2025/02/14/thoughtful-ways-to-celebrate-valentines-day/ https://theyouthingmagazine.co.ke/2025/02/14/thoughtful-ways-to-celebrate-valentines-day/#respond Fri, 14 Feb 2025 07:22:05 +0000 https://theyouthingmagazine.co.ke/?p=9387 Valentine’s Day often arrives with a mix of excitement and pressure. While chocolates, roses, and candlelit dinners are timeless gestures, the essence of the...

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Valentine’s Day often arrives with a mix of excitement and pressure. While chocolates, roses, and candlelit dinners are timeless gestures, the essence of the day lies in celebrating connection—not adhering to societal scripts. If you’re looking to move beyond clichés and foster genuine intimacy, here are heartfelt ways to honor your partner this year.

1. Prioritize Personalized Gestures

Forget generic gifts. The most meaningful acts stem from knowing your partner. Do they light up when you mention their favorite band? Surprise them with concert tickets. Do they cherish handwritten notes? Leave a love letter in their work bag. Tailor your efforts to their quirks and passions. A playlist of songs that remind you of them, a homemade meal of their comfort food, or even tackling a chore they dread can scream “I see you” louder than any store-bought teddy bear.

2. Create a Shared Experience

Memories outlast material gifts. Plan an activity that bonds you: cook a new recipe together (even if it ends in laughter and burnt edges), take a pottery class, or hike to a scenic spot for a sunrise picnic. The goal isn’t perfection—it’s presence. My favorite Valentine’s memory? My partner and I once built a blanket fort, ordered pizza, and marathon-watched terrible rom-coms. It was gloriously silly and ours.

3. Celebrate Acts of Service

For some, love is felt through action. Tackle a project your partner has been postponing—organize their closet, fix that leaky faucet, or plan a “mental health day” where you handle all responsibilities. These gestures whisper, “I’m here to share your load.”

4. Unplug to Reconnect

In a world of screens, undivided attention is a rare gift. Designate a tech-free evening. Stash your phones, light candles, and dive into deep conversation. Ask questions you’ve never asked: “What’s a dream you’ve never shared?” or “What moment made you feel most loved this year?” Vulnerability fuels intimacy.

5. Revisit Your ‘Origin Story’

Nostalgia can reignite sparks. Recreate your first date, revisit the park where you said “I love you,” or flip through old photos. Reminisce about how far you’ve come—and toast to the journey ahead.

6. Celebrate Self-Love, Too

Valentine’s Day isn’t just about romance; it’s a reminder to cherish all forms of love. Start the day by writing gratitude lists—for each other and yourselves. After all, a relationship thrives when both partners feel whole individually.

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AI Race Heats Up: Billion-Dollar Deals, Ethical Dilemmas, and Groundbreaking Innovations https://theyouthingmagazine.co.ke/2025/02/11/ai-race-heats-up-billion-dollar-deals-ethical-dilemmas-and-groundbreaking-innovations/ https://theyouthingmagazine.co.ke/2025/02/11/ai-race-heats-up-billion-dollar-deals-ethical-dilemmas-and-groundbreaking-innovations/#respond Tue, 11 Feb 2025 07:49:17 +0000 https://theyouthingmagazine.co.ke/?p=9379 The artificial intelligence (AI) landscape is buzzing with significant developments. Let’s delve into the latest headlines shaping the AI world. 1. Elon Musk’s Bold...

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The artificial intelligence (AI) landscape is buzzing with significant developments. Let’s delve into the latest headlines shaping the AI world.

1. Elon Musk’s Bold Bid for OpenAI

In a surprising move, Elon Musk, alongside a consortium of investors including his AI venture xAI and prominent venture firms, has offered a staggering $97.4 billion to acquire OpenAI. This bid aims to steer the organization back to its original open-source, non-profit mission. OpenAI’s CEO, Sam Altman, swiftly declined the offer, humorously suggesting they could instead purchase Twitter for $9.74 billion—a nod to Musk’s previous acquisition. This development underscores the ongoing tension between Musk and OpenAI, rooted in disagreements over the company’s direction and its shift towards a profit-driven model.

2. Figure AI Teases Major Breakthrough in Humanoid Robotics

Figure AI, a U.S.-based robotics company specializing in AI-powered humanoid robots, has announced a “major breakthrough” in robot intelligence. While specific details remain under wraps, the company plans to unveil its advancements within the next 30 days. This announcement marks a significant shift from OpenAI’s broader AI research priorities, highlighting Figure AI’s focus on integrating AI with specialized hardware to enhance humanoid robotics.

3. DeepSeek’s Rapid Ascendancy in the AI Arena

Chinese AI model DeepSeek has been making waves with its open-source approach and cost-effective, high-performance capabilities. Notably, it has been integrated into platforms like Alibaba’s 1688 and is being adapted by the National Supercomputing Center in Xi’an. DeepSeek’s success has ignited discussions about its potential to challenge global AI leaders such as OpenAI and Google. In response, Alibaba has released its own AI model, Qwen 2.5 Max, claiming it surpasses DeepSeek’s V3 model in various tests.

4. Paris AI Action Summit 2025: A Global Convergence on AI Governance

The Paris AI Action Summit, co-hosted by France and India, is currently underway, focusing on global AI governance, sustainability, and public interest applications. Key themes include ethical AI development, workforce adaptation, and international cooperation. France has announced investment pledges totaling €109 billion in its AI sector, aiming to position itself as a global leader. Notably, the United Arab Emirates has committed up to €50 billion to build a 1GW AI data center in France, further solidifying international collaboration in AI development.

5. Mistral AI’s ‘Le Chat’ Gains Traction in France

French AI startup Mistral AI has launched its AI assistant, ‘Le Chat,’ which has quickly become the top free app in France. The company aims to compete with industry giants by offering efficient, open-source AI solutions. Mistral AI is also investing heavily in building its own data centers in France, underscoring its commitment to enhancing AI infrastructure domestically.

6. AI’s Impact on Employment and the Need for Workforce Transformation

The Paris Summit has emphasized the importance of ensuring AI serves public interests, particularly in sectors like healthcare and education. With AI expected to impact a significant portion of global jobs, discussions have centered on reskilling workers and ensuring equitable access to AI technologies. Experts highlight the dual nature of AI’s impact, noting that while it can lead to job displacement, it also creates new roles and demands new skills from professionals to stay relevant.

7. Navigating Ethical and Regulatory Challenges in AI

The European Union has introduced new AI guidelines to prevent misuse, such as emotional tracking and manipulative practices. The Paris Summit aims to establish global standards for AI regulation, balancing innovation with ethical considerations. Speakers have highlighted the need for continuous safety dialogues and the importance of global cooperation in setting ethical standards.

8. OpenAI’s Foray into Custom AI Hardware Development

OpenAI is reportedly advancing towards launching its first in-house AI chip, aiming to reduce reliance on external suppliers like NVIDIA. The design is expected to be finalized soon, with production targeted for 2026. This move could significantly impact the AI hardware landscape, offering OpenAI greater control over its infrastructure and potentially setting new industry standards.

9. Caution Advised: The Rise of AI Training and Education Scams

The proliferation of AI tools has led to a surge in paid online courses promising to teach AI skills. Experts warn that many of these courses are scams, as most AI tools are designed to be user-friendly and require no specialized training. Prospective learners are advised to exercise caution and seek reputable sources when pursuing AI education.

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Why Super Bowl Won’t Pay Kendrick Lamar for the Performance https://theyouthingmagazine.co.ke/2025/02/10/why-super-bowl-wont-pay-kendrick-lamar-for-the-performance/ https://theyouthingmagazine.co.ke/2025/02/10/why-super-bowl-wont-pay-kendrick-lamar-for-the-performance/#respond Mon, 10 Feb 2025 10:57:45 +0000 https://theyouthingmagazine.co.ke/?p=9374 Despite Kendrick Lamar’s electric performance at the Super Bowl halftime show, he won’t get a paycheck for it. Not a dime. And no, this...

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Despite Kendrick Lamar’s electric performance at the Super Bowl halftime show, he won’t get a paycheck for it. Not a dime. And no, this isn’t a conspiracy theory—it’s the NFL’s worst-kept secret.

For years, the league has operated under a simple mantra: You don’t pay us; we don’t pay you. But why would a global superstar like Lamar, a Pulitzer Prize-winning artist with a diamond-certified catalog, agree to perform for free?

The answer lies in the Super Bowl’s unique alchemy of exposure, legacy, and cold, hard economics. Let’s unpack this.

The NFL’s “No Paycheck” Playbook

The NFL’s refusal to pay halftime performers isn’t personal—it’s policy. In 2023, Rihanna famously took the stage in Arizona while nine months pregnant, belting out hits like “Umbrella” and “Diamonds.” Did she get a cut of the 7billiontheNFLreportedlyearnsannually?

Nope. Instead, the league covered the show’s production costs while Rihanna’s team leveraged the platform to relaunch her brand after a seven-year hiatus. Her music sales spiked 390% post-show.

The pattern holds. When The Weeknd performed in 2021, he reportedly spent $7 million of his own money to enhance his dystopian set. His reward? A 41% surge in streaming revenue and a career-high 103 million Instagram followers. Even Shakira and Jennifer Lopez’s electrifying 2020 performance—which drew 200 million YouTube views—came with no artist fees.

The NFL’s stance is clear: We offer the stage; you reap the rewards.

But Wait… What About the Artists’ Costs?

Critics argue the NFL’s model is exploitative, especially when artists front production expenses. In 2022, Dr. Dre, Snoop Dogg, Eminem, and Mary J. Blige delivered a hip-hop history lesson in Los Angeles. While the NFL covered staging, Dre allegedly invested millions in “extras” to perfect the show. Yet, the cultural clout was undeniable—the performance racked up 29 million tweets and boosted Dre’s net worth by $50 million, according to Forbes.

The Super Bowl averages 100–120 million U.S. viewers, plus global streams. For artists, that’s equivalent to years of touring and marketing condensed into 13 minutes.

As Jay-Z, whose Roc Nation now co-produces the halftime show, once said: “You can’t buy that kind of visibility.”

Why Lamar would Say “Yes” to $0

Kendrick Lamar isn’t just any artist. He’s a generational voice whose work dissects race, politics, and identity. A Super Bowl slot would amplify his message to Middle America—a demographic that might not stream Mr. Morale & The Big Steppers on repeat.

But let’s be real: Kendrick is also a businessman. When he headlined Glastonbury in 2022, he reportedly earned $4 million. So why play for free?

  1. The Post-Show Bump: After Rihanna’s 2023 show, her back catalog streams jumped 385%. Kendrick’s streams (currently 15 million monthly on Spotify) could skyrocket, padding his royalties.
  2. Tour Fuel: A 2025 halftime show would perfectly time with a new album cycle. Imagine the ticket sales for a subsequent tour.
  3. Cultural Capital: The Super Bowl is a legacy-maker. For Kendrick, whose artistry thrives on societal impact, this is a megaphone—not a paycheck.

Detractors claim the NFL’s stance is hypocritical. The league earns billions from TV deals, sponsorships, and tickets, yet performers—often Black and Brown artists driving cultural relevance—go unpaid. Even Pepsi, a longtime halftime sponsor, exited in 2023, calling the costs “prohibitive.” Still, the NFL holds the cards.

Artists aren’t hostages here. They negotiate fiercely for creative control (see: Prince’s 2007 iconic rain-soaked set) and promotional perks. In 2016, Beyoncé used her Formation performance to spotlight Black empowerment, knowing the NFL couldn’t censor her. The league needs stars as much as stars need the platform—it’s a symbiotic hustle.

The NFL’s no-pay policy isn’t changing anytime soon—not when artists keep lining up. For Kendrick Lamar, the math still works. The Super Bowl isn’t a gig; it’s a cultural baptism. The league gets a marquee name; the artist gets immortality (and a post-show sales tsunami).

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How Super Bowl 2025 Went Down  https://theyouthingmagazine.co.ke/2025/02/10/how-super-bowl-2025-went-down/ https://theyouthingmagazine.co.ke/2025/02/10/how-super-bowl-2025-went-down/#respond Mon, 10 Feb 2025 10:18:10 +0000 https://theyouthingmagazine.co.ke/?p=9371 The Super Bowl is more than just a football game; it’s a cultural phenomenon that brings together sports, entertainment, and advertising in a way...

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The Super Bowl is more than just a football game; it’s a cultural phenomenon that brings together sports, entertainment, and advertising in a way no other event can. Super Bowl LIX, held on February 9, 2025, in New Orleans, was no exception.

From Kendrick Lamar’s polarizing halftime show to the dominance of AI in commercials and the Philadelphia Eagles’ crushing victory over the Kansas City Chiefs, this year’s Super Bowl was a rollercoaster of highs and lows.

Kendrick Lamar’s Bold Statement  

Kendrick Lamar made history as the first solo rapper to headline the Super Bowl halftime show, a milestone for hip-hop culture.

However, his performance was met with mixed reviews. While some praised his artistic vision and political undertones, others found it underwhelming.

Lamar opened with a dramatic entrance alongside Samuel L. Jackson, who played “Uncle Sam,” setting the tone for a performance steeped in Americana and social commentary. The dancers formed an American flag, only to deconstruct it, symbolizing the complexities of the nation’s identity.

Lamar’s setlist leaned heavily on his recent work, including tracks from his 2024 album GNX, such as “squabble up” and “man at the garden.”

While these songs resonated with his core fans, they left casual viewers craving more familiar hits like “HUMBLE.” and “DNA.”

The inclusion of SZA for “All the Stars” added a touch of elegance, but her performance felt canned, lacking the spontaneity that makes live shows memorable.

The highlight of the show was undoubtedly “Not Like Us,” Lamar’s scathing diss track aimed at Drake.

The crowd erupted as Serena Williams joined the stage, C-walking in a symbolic nod to Lamar’s Compton roots. Yet, the decision to end with the lesser-known “tv off” left many viewers feeling anticlimactic.

Lamar’s performance was a bold artistic statement, but it struggled to balance his avant-garde vision with the mainstream appeal the Super Bowl demands.

The Game: Eagles Soar, Chiefs Stumble  

On the field, the Philadelphia Eagles delivered a masterclass, defeating the Kansas City Chiefs 24-0 in a surprisingly one-sided game.

The Eagles’ defense was relentless, shutting down Patrick Mahomes and the Chiefs’ offense at every turn. This victory marked a historic moment for the Eagles, solidifying their place as one of the NFL’s elite teams.

Tom Brady, in his first year as a Fox Sports analyst, provided a candid reflection on the Chiefs’ struggles, drawing from his own experiences of Super Bowl losses. His insights added depth to the broadcast, though his commentary style remains a work in progress.

AI Takes Center Stage in Advertising  

This year’s Super Bowl was dubbed the “AI Super Bowl,” with tech giants like OpenAI, Google, and Meta showcasing their latest innovations.

OpenAI’s debut commercial highlighted ChatGPT’s capabilities, while Google promoted its Gemini language model. Meta’s ad for AI-powered Ray-Ban smart glasses and Salesforce’s AI customer assistant further underscored the growing influence of AI in everyday life.

One of the most talked-about ads was Holland America’s AI-generated commercial, which used cutting-edge technology to create stunning visuals.

However, the reliance on AI also sparked debates about the future of creativity and human involvement in content production.

Cultural Impact and Controversy  

Beyond the game and the ads, Super Bowl 2025 sparked conversations about representation and diversity.

Lamar’s performance, while groundbreaking, reignited debates about the NFL’s audience and whether the halftime show should cater to a broader demographic.

Some viewers criticized the lack of crossover appeal, while others celebrated Lamar’s unapologetic celebration of Black culture.

The inclusion of Samuel L. Jackson as “Uncle Sam” added a layer of political commentary, with some praising the symbolism and others dismissing it as empty theatrics.

Similarly, Serena Williams’ cameo was a highlight for many, but it also highlighted the ongoing feud between Lamar and Drake, adding a layer of drama to the event.

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USAID Freeze Poses A Crisis for Africa’s NGOs and Marginalized Communities https://theyouthingmagazine.co.ke/2025/02/05/usaid-freeze-poses-a-crisis-for-africas-ngos-and-marginalized-communities/ https://theyouthingmagazine.co.ke/2025/02/05/usaid-freeze-poses-a-crisis-for-africas-ngos-and-marginalized-communities/#respond Wed, 05 Feb 2025 09:52:20 +0000 https://theyouthingmagazine.co.ke/?p=9365 The recent decision by the Trump administration to place USAID staff on administrative leave and freeze nearly all foreign aid funding is more than...

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The recent decision by the Trump administration to place USAID staff on administrative leave and freeze nearly all foreign aid funding is more than just a bureaucratic shift—it is a humanitarian crisis in the making.

For decades, USAID has been a lifeline for marginalized communities in Africa, providing critical support in healthcare, food security, education, and emergency response.

Its abrupt restructuring and potential merger with the U.S. State Department under the “America First” agenda will have devastating consequences for millions who rely on its programs.

A Blow to Lifesaving Humanitarian Programs

USAID’s annual budget exceeds $40 billion, a fraction of the U.S. government’s total spending but a significant portion of global development aid. In Africa, USAID is a key donor to NGOs working in some of the most vulnerable regions. Programs tackling malnutrition, maternal health, HIV/AIDS, and malaria prevention are among the hardest hit by this freeze.

Even with emergency waivers issued for food and medicine, the uncertainty surrounding USAID’s future funding jeopardizes the very existence of these programs.

For instance, the President’s Emergency Plan for AIDS Relief (PEPFAR), which is largely funded through USAID, has saved millions of lives by providing antiretroviral therapy to people living with HIV/AIDS. With funding now in limbo, African NGOs running these programs are left scrambling for alternative sources.

The potential loss of such initiatives could set back decades of progress in global health.

NGOs at Risk of Collapse

Beyond the immediate impact on beneficiaries, African NGOs that rely on USAID grants for operational costs now face an existential threat. Many of these organizations operate on tight budgets, and without consistent funding, mass layoffs and program shutdowns are inevitable.

This is especially alarming in rural and conflict-affected areas where USAID-backed NGOs often serve as the only source of essential services.

The effects will not be limited to those receiving aid—thousands of local employees working in the development sector risk losing their jobs. The withdrawal of U.S. assistance could create a ripple effect, leading to economic downturns in communities where NGOs are major employers.

Vulnerable Communities Will Suffer Most

Marginalized groups—including women, children, and refugees—will bear the brunt of this decision. Education programs that keep girls in school, maternal healthcare initiatives, and food assistance for displaced persons are all at risk.

In places like South Sudan and the Democratic Republic of Congo, where conflict has displaced millions, USAID is one of the largest providers of emergency aid. Without it, hunger, disease, and instability will escalate.

The uncertainty over which programs will resume after the 90-day review period only deepens fears among humanitarian organizations.

A Shift in Global Influence

The USAID freeze also opens the door for geopolitical shifts. As the U.S. pulls back, other global players, particularly China, may expand their influence in Africa.

Beijing has already been increasing its presence on the continent through infrastructure projects and development financing. With USAID stepping back, China could seize the opportunity to deepen economic and diplomatic ties with African nations.

While African governments will welcome any new partnerships, the sudden withdrawal of U.S. assistance highlights a troubling reality—American foreign policy is becoming increasingly unpredictable, making it a less reliable partner for long-term development.

The Need for Urgent Alternatives

As USAID undergoes this drastic transition, African NGOs must urgently seek alternative funding sources. The European Union, private philanthropic organizations, and regional development banks may need to step in to fill the void.

However, securing alternative funding is neither immediate nor guaranteed, leaving a dangerous gap in service delivery.

Meanwhile, African governments must re-evaluate their dependency on foreign aid. Strengthening local funding mechanisms and investing in self-sustaining development programs will be critical in mitigating the impact of this crisis.

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